About Us

 

Welcome to Goon Nation.

At Goon Nation, we believe in the power of self-reliance, hard work, and personal freedom. These values aren't just words—they're a way of life for those of us who have lived on the hard side of things. We know what it's like to work our hands raw, to take pride in earning every bit of what we have.

We all face our own battles, and we all have our own way of navigating through life. In that sense, we’re all goons in our own way—each of us tough, resilient, and ready to fight for what matters. Goon Nation is here to unite people from every corner of that struggle. No matter where you're from or what you've been through, you’re welcome here.

This isn’t just a brand—it’s a brotherhood for those who live by the code of independence and strength. Together, we build one nation where self-reliance meets unity. We’re here to celebrate the hustle and the grind, and to remind you that freedom is something we earn every day.

Welcome to the family. Welcome to Goon Nation.

 

Isaac Hartman - Cofounder of Goon Nation

Born in Upstate New York and have now spent many years living in North Central Florida. With a bachelor's degree in computer science, I have spent most of my life in the white-collar field, with the recent switch to blue-collar. As with many, I was sold the dream of financial prosperity through higher education. And as with many, all I ended up with was a piece of paper and debt.

I have always envisioned starting my own business. Setting my own bar dictating my self worth instead of allowing someone else to set it for me, professionally. With this mindset, Zane Endy and I created Goon Nation Company LLC. 

As a single father of two beautiful daughters, building and leaving a legacy for them has always been one of my primary goals. Giving them a better life to live than the one I have lived.

Physical fitness, self-reliance, determination, and overcoming obstacles are qualities and traits that I live by. These qualities and traits are reflected in our designs and products under Goon Nation Company LLC. 

 

Zane Endy - Cofounder of Goon Nation

Montanan born, Nevadan made, and Florida inspired, I’m a blue-collar man with a relentless work ethic. My journey began in the rugged mining industry, where I worked my way up from the ground to become a Chief Mine Surveyor. It wasn’t an easy climb, but grit, determination, and a passion for the job have been my driving force.

I’ve always been drawn to the idea of building something from nothing, and that's exactly what we've done with Goon Nation. Starting with apparel, our vision is to expand into coffee, tobacco, and whiskey—products that embody the spirit of hardworking, no-nonsense and self-educated people like me.

As a family man, I work not just for myself but for those I love. I have a wonderful wife and children who motivate me to be better every day. My beliefs are firmly rooted in anarcho-capitalism. I value personal freedom, self-reliance, and the idea that individuals should control their own destiny.

When I’m not working, you’ll find me either with a book in hand, out on the range, gaming, hunting, or hitting the gym. Goon Nation is more than just a business—it’s a reflection of the life I live and the values I hold dear.